Department of Marketing
Dr. Shirley Xueni Li 李雪妮 博士
Assistant Professor, Department of Marketing
Consumer Behavior; Digital Marketing; Marketing Communication Strategy; Sales Marketing; Services Marketing; Customer-Employee Interaction
- Fan, L., Li, X., & Jiang, Y. (2019). Room for Opportunity: Resource Scarcity Increases Attractiveness of Range Marketing Offers. Journal of Consumer Research, 46(1), 82-98.
- Li, X., Chan, K., & Kim, S. (2019). Service with Emoticons: How Customers Interpret Employee Use of Emoticons in Online Service Encounters. Journal of Consumer Research, 45(5), 973-987.