Department of Marketing

About the School

Academic Departments


Assistant Professor, Department of Marketing

Research Interests

Consumer Behavior; Digital Marketing; Marketing Communication Strategy; Sales Marketing; Services Marketing; Customer-Employee Interaction

  • Fan, L., Li, X., & Jiang, Y. (2019). Room for Opportunity: Resource Scarcity Increases Attractiveness of Range Marketing Offers. Journal of Consumer Research, 46(1), 82-98.
  • Li, X., Chan, K., & Kim, S. (2019). Service with Emoticons: How Customers Interpret Employee Use of Emoticons in Online Service Encounters. Journal of Consumer Research, 45(5), 973-987.
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