Department of Marketing

Research Seminars

Research Seminars

Date & Venue Speaker Topic
4 April 2022 
10:00 – 11:30
WLB 917
Prof. Haipeng (Allan) Chen
Gatton Endowed Chair in Marketing,
University Research Professor, University of Kentucky

Big Data Analytics and AI in Business
IT JUST “FEELS” RIGHT: Sensory Verbs, Mental Simulation and Online Review Helpfulness​

Date & Venue Speaker Topic
12 April 2021
18:30 – 19:30
Mr. Santos TANG
Senior Data Scientist

Everything can be tested: how to use A/B test to drive game growth?
15 March 2021 
18:30 – 20:30
Ms. Jenny TSANG &
Mr. Francis FUNG
Verizon Media 
Hong Kong

New Trend in Media Industry: What is the role of big data and AI?
2 Februrary 2021
14:30 – 16:00
WLB 602
Ms. Mengmeng LIU
PhD student in Marketing
Business School, The Chinese University of Hong Kong 
Stop Arguing! How Childhood Exposure to Interparental Conflict Affects Consumer Preference and Choice
Date & Venue Speaker Topic
8 October 2019 
14:00 – 16:00
WLB 917
Dr. HUANG Cheng Chiou
Associate Professor in the International Business
Department of Providence University
The International Student Advisor of PU’s Office of International and Cross-Strait Affairs

Cultural Environment of International Marketing
Date & Venue Speaker Topic
24 January 2019 
10:30 – 12:00
WLB 602
Professor Eileen BRIDGES
Professor of Marketing
Kent State University, Ohio, USA

Constellations on Service Attributes in Retailing and E-tailing
19 October 2018 
10:30 – 12:00
WLB 601
PhD candidate in Marketing 
HKUST Business School 
Hong Kong University of Science and Technology 

Extracting and Utilizing In-Consumption Moment-to-Moment Dynamics:
The Case of Movie Appreciation and Live Comments
9 October 2018 
10:30 – 12:00
WLB 601
Mr Yiwei (Victor) LI
PhD candidate at CUHK Business School 
The Chinese University of Hong Kong 

When Do Friends Matter? 
The Dynamic Effect of Friendship in Online Crowdfunding 
Date & Venue Speaker Topic
6 February 2018 
11:00 – 12:15
WLB 601
Dr. Yuri SEO
Senior Lecturer
Department of Marketing
The University of Auckland Business School

Narrative Transportation and Viral Advertising on Social Media
16 January 2018 
14:30 – 16:00 
WLB 602
Professor Joe HAIR
Cleverdon Chair of Business and Distinguished Professor of Marketing
Mitchell College of Business
University of South Alabama

Covariance-Based SEM versus Variance-Based SEM: Current Status and Practical Considerations
12 October 2017
10:00 – 12:00
DLB 905
Mr TANG Yangyi, Eric
Doctoral Student
Department of Marketing
Hong Kong Baptist University

Inspire Me to Purchase: How Inspiration Drives Low-control Consumers’ Preference for Underdog Positioning