Department of Marketing

Research Seminars

Research Seminars

2019-20
Date & Venue Speaker Topic
8 October 2019 
14:00 – 16:00
WLB 917
Dr. Huang Cheng Chiou
Associate Professor in the International Business
Department of Providence University
&
The International Student Advisor of PU’s Office of International and Cross-Strait Affairs

 
Cultural Environment of International Marketing
 
2018-19
Date & Venue Speaker Topic
24 January 2019 
10:30 – 12:00
WLB 602
Professor Eileen BRIDGES
Professor of Marketing
Kent State University, Ohio, USA

 
Constellations on Service Attributes in Retailing and E-tailing
19 October 2018 
10:30 – 12:00
WLB 601
Qiang ZHANG
PhD candidate in Marketing 
HKUST Business School 
Hong Kong University of Science and Technology 

 
Extracting and Utilizing In-Consumption Moment-to-Moment Dynamics:
The Case of Movie Appreciation and Live Comments
 
9 October 2018 
10:30 – 12:00
WLB 601
Mr Yiwei (Victor) LI
PhD candidate at CUHK Business School 
The Chinese University of Hong Kong 

 
When Do Friends Matter? 
The Dynamic Effect of Friendship in Online Crowdfunding 
 
2017-18
Date & Venue Speaker Topic
6 February 2018 
11:00 – 12:15
WLB 601
Dr. Yuri SEO
Senior Lecturer
Department of Marketing
The University of Auckland Business School

 
Narrative Transportation and Viral Advertising on Social Media
 
16 January 2018 
14:30 – 16:00 
WLB 602
Professor Joe HAIR
Cleverdon Chair of Business and Distinguished Professor of Marketing
Mitchell College of Business
University of South Alabama

 
Covariance-Based SEM versus Variance-Based SEM: Current Status and Practical Considerations
12 October 2017
10:00 – 12:00
DLB 905
 
Mr TANG Yangyi, Eric
Doctoral Student
Department of Marketing
Hong Kong Baptist University

 
Inspire Me to Purchase: How Inspiration Drives Low-control Consumers’ Preference for Underdog Positioning
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