Department of Marketing

Research Publications

Research Publications

Chan, W., Li, W. Y., Ni, J., & Zhu, J. (in press). What Feedback Matters? The Role of Experience in Motivating Crowdsourcing Innovation.  Production and Operations Management.

Wong, C. V., Su, L., & Lam, P. H. (2020). When less is more: How mindset influences consumers' responses to products with reduced negative attributes. Journal of Marketing, 84 (5), 137-153.

Wong, V. C., Fock, H., & Ho, Candy K. Y. (2020). Toward a Process-Transfer Model of the Endorser Effect. Journal of Marketing Research, 57 (3), 565-581.

Ho, Candy K. Y., Ke, W., Liu, H., & Chau, Patrick Y. K. (2020). Separate Versus Joint Evaluation: The Roles of Evaluation Mode and Construal Level In Technology Adoption. MIS Quarterly, 44 (2), 725-746.

Chen, F., Chen, P., & Li, Y. (2020). When Sadness Comes Alive, Will It Be Less Painful? The Effects of Anthropomorphism on Sadness Regulation and Consumption. Journal of Consumer Psychology, 30 (2), 277-295.

Su, L., Wan, E., & Jiang, Y. (2019). Filling an empty self: the impact of social exclusion on consumer preference for visual density. Journal of Consumer Research, 46 (4), 808-824.

Chan, K., Yim, C., & Gong, T. (2019). An Investigation of Nonbeneficiary Reactions to Discretionary Preferential Treatments. Journal of Service Research, 22 (4), 371-387.

Fan, L., Li, X., & Jiang, Y. (2019). Room for Opportunity: Resource Scarcity Increases Attractiveness of Range Marketing Offers. Journal of Consumer Research, 46 (1), 82-98.

Li, X., Chan, K., & Kim, S. (2019). Service with Emoticons: How Customers Interpret Employee Use of Emoticons in Online Service Encounters. Journal of Consumer Research, 45 (5), 973-987.

Gao, G. Y., Wang, D. T., & Che, Y. (2018). Impact of Historical Conflict on FDI Location and Performance: Japanese Investment in China. Journal of International Business Studies, 49 (8), 1060-1080.

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