Department of Marketing

Undergraduate Programmes

Undergraduate Programmes

The Bachelor in Business Administration (Hons) is our government-funded marquee programme, providing a comprehensive business education preparing graduates for the new age of business. The self-funded Bachelor of Commerce (Hons) caters to students who already hold an Associate Degree or Higher Diploma.
 


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BBA (Hons) - Marketing Concentration

   
 

Designed for holders of government-funded marquee programme, this degree equips students with up-to-date marketing knowledge and practical experience through various activities including seminars, field studies, internships, service learning, etc. The department aims at realizing students' conceptual ability to resolve marketing problems and contribute to the well-being of the society.

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CIE
 

BCom (Hons) in Marketing

   
 

Designed for holders of an Associate Degree or a Higher Diploma in a business-related discipline, this degree equips students with the academic knowledge and advanced practical skills required to pursue a successful career in Marketing. Special attention is paid to Socially Responsible Marketing as well as to Marketing in China.

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