Department of Marketing

Taught Postgraduate Programmes

Taught Postgraduate Programmes

Our Department offers two unique Master Programmes designed to challenge business executives to further their professional and personal development in global marketing and entrepreneurship. 


Master of Science in Entrepreneurship and Global Marketing


MScEGM is a 15-month full-time joint award programme offered by HKBU and Grenoble Ecole de Management (GEM) in France. GEM is ranked the 6th Best French School L’Etudiant according to Le Figaro Le Point 2015.

Through one semester in France and one semester in Hong Kong, students will be equipped with entrepreneurial mind-set and global marketing skills which allow students to develop and manage an international business spanning different cultures. An international advisory team of start-ups experts will provide students with hands-on coaching.

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Master of Science in Global Marketing Management


MScGMM is one-year full-time joint award programme offered by HKBU and the University of Sheffield in the United Kingdom. The University of Sheffield is ranked in the top 50 universities in Europe in the Times Higher Education World University Rankings.

Through one semester in the UK and one semester in Hong Kong, students will be exposed to two different cultures in one year, and will be equipped with marketing skills germane to managing a global business. In-company projects, field trips, seminar talks and mentoring are incorporated into the Programme to enrich students learning and promote their career development.

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Master of Science in Marketing for the Creative Economy 

MScMCE is a one-year full-time programme offered by the Department of Marketing, HKBU in collaboration with Academy of Visual Arts (AVA), HKBU. The programme is an interdisciplinary platform to nurture talented young individuals who are capable of managing, operating, administering, and promoting creative initiatives, projects, and policies within a globally competitive ecology by providing the necessary expert training in business and marketing to excel in this field.

Study Mode: Full-time: 1 year
Programme Director Designate: Dr. Junfeng ZHANG
Programme Officer: Ms. Icy Tsang (曾小姐)
Tel: (852) 3411 5712; Email: