Department of Marketing




I bet you don’t know 28th May is “Menstrual Hygiene (MH) Day”, do you? Initiated by a German-based NGO, the “MH Day” promotes conversations about women’s reproductive health. In a place as developed as Hong Kong, it is shameful that we still face barriers when it comes to menstruation. Although many women in Hong Kong have more access to menstrual health products, menstrual stigma persists.

Here our winning student team of this year’s Nurturing Global-minded Changemakers (NGC) Programme at HKBU has a plan to promote wider choices of menstrual products and to raise public awareness to the issue. The student team had successfully pitched for a grant of HK$150,000 from the Social Innovation and Entrepreneurship Development (SIE) Fund to scale up the business of Happeriod with a campaign called “Master M”. The “Master M” campaign aims to raise public awareness as well as to boost the sales of green and alternate menstrual products with integration of workshops, competitions, exhibitions, and social media promotions. Happeriod is a social enterprise which focuses on destigmatizing menstruations and providing more choices to women.


Under this year theme of ‘Marketing for Social Enterprise: Surviving and Thriving in the “New Normal”’, the Happeriod team, together with three other teams partnering with social enterprises Codekey Cookies, Okapi Studio, and Trial and Error Lab, had presented their entrancing business plans with brilliant presentation skills in front of our panel of judges, and guests from the social entrepreneurship community during the online Funding Committee Meeting on 22 April 2021. Our panel of judges included Dr. Albert CHAU (Vice-President (Teaching and Learning), HKBU), Ms. Eva WONG (Co-founder, WEDO Global), and Mr. Darius YUEN (Founder, Sow (Asia) Foundation).

Student Presentstions

The winning student team was formed by 6 undergraduate students from BCom (Hons.) in Marketing and 1 taught postgraduate student from MSSc. in Media Management. They are: CHEN Jiayin Gillian (BCom MKT), GU Liquan Monkey (MSSc. in Media Management), HUANG Ziying Anna (BCom MKT), LEE Cheuk Hin Kelvin (BCom MKT), LI Hau Ying Hedy (BCom MKT), SHEN Biqi Becky (BCom MKT), and ZHOU Kexin July (BCom MKT).

About the HKBU NGC Programme
Financially supported by the SIE Fund, the HKBU NGC programme is the first structured educational project in Hong Kong with elements of social innovation, capacity building, network development, and entrepreneurial marketing case research. Beneficiaries for the project include university students, secondary school students, social entrepreneurs and the communities they serve, and academia. For details, please visit our webpage: