Department of Marketing

Public Education TV Programme

Public Education TV Programme 2020

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The Department of Marketing organised the Jockey Club Responsible Consumption Programme for the third year in a row with the support of The Hong Kong Jockey Club Charities Trust. Focusing on this year’s theme of “fast fashion”, the Programme produced an educational TV series to promote sustainable fashion.

The four-episode TV series, which features six HKBU marketing students, delves into the concept of sustainable fashion with the TV hosts. In the show, the students participate in an array of workshops, visits and challenges to explore ways of practising sustainable fashion by reducing purchases, upgrading and recycling. The TV series will be broadcast on Hong Kong Open TV every Saturday night at 8pm starting from 10 April 2021. The programme has also been broadcast on the Cable TV – Family Entertainment Channel.

1-min Trailer