Department of Marketing

Jockey Club Responsible Consumption Programme

Jockey Club Responsible Consumption Programme

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Introduction

The Department of Marketing of the School of Business, Hong Kong Baptist University was supported by The Hong Kong Jockey Club Charities Trust with a donation of over HK$8 million, to offer a three-year environmental educational community programme, Jockey Club Responsible Consumption Programme, which comprises three major components – a secondary school marketing contest, a public education TV programme and a research project to establish a validated measure of the social impact of responsible consumption. Focusing on three designated annual themes – “Ugly Food” (2018), “Shopping Bags and Packaging” (2019) and “Fast Fashion” (2020), the Programme aims at raising the awareness of responsible consumption in Hong Kong and among the youth, and educating and engaging the youth in responsible consumption behaviours.

簡介

香港浸會大學工商管理學院市場學系(市場學系)獲香港賽馬會慈善信託基金捐助逾八百萬港元,推行為期三年的環保社會教育項目 — 賽馬會責任消「廢」計劃,將以醜食文化(2018)、膠袋和包裝物料(2019),以及速食時裝(2020)作主題,期望透過計劃提升青少年對負責任消費的認識,教育及鼓勵青少年實行負責任消費,並向公眾推廣負責任消費文化。計劃包括舉辦全港中學生市場推廣大賽、拍攝公眾教育電視節目,以及進行有關青少年對負責任消費的研究。.

TV

Public Education TV Programme (公眾教育電視節目)

Research

Research on Responsible Consumption (有關負責任消費研究)

 

 

 

Organised by 主辦機構

 

Department of Marketing of the School of Business, Hong Kong Baptist University

 

Funded by 捐助機構

 

The Hong Kong Jockey Club Charities Trust

 

Co-organisers of Secondary School Marketing Contest 協辦機構(全港中學生市場推廣大賽)

 

Education Bureau Business – School Partnership Programme Consumer Council HKCSS – HSBC Social Enterprise Business Centre

 

Co-organisers of Public Education TV Programme 協辦機構(公眾教育電視節目)

 

HKCSS – HSBC Social Enterprise Business Centre Sounds Great Services Limited

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