Department of Marketing
Welcome and thank you for visiting the website of the Department of Marketing at Hong Kong Baptist University! Before you begin your visit of our website, I would like to briefly outline what we are doing in the Department and how we go about it:
We prepare socially responsible leaders in local and global markets
We prepare our students to be future leaders in both local and global markets. Every student in our Department is given learning opportunities to study abroad, either by way of exchange programme, international internship, work attachment scheme, or study field trips in overseas market. Not only do we develop them to be competent in marketing management, but also, more importantly, to possess a strong sense of social responsibility and conduct marketing ethically.
We offer business education programmes at different levels
To prepare our students to be future business leaders, our Department offers a full range programmes from BBA in Marketing and BCom in Marketing at undergraduate level to MSc in Entrepreneurship & Global Marketing (joint programme with Grenoble Ecole De Management, France), MSc in Global Marketing Management (joint programme with Sheffield University, UK) and PhD in Marketing at postgraduate level. The curriculum of our programmes keeps our students abreast of contemporary business challenges and helps them cope competently and ethically with those challenges in today’s rapidly changing global marketing environment.
Our educational approach
To develop our students as competent ethical leaders, our programmes equip students with up-to-date practical marketing know-how, current marketing theories and analytical thinking. In conjunction with gaining academic knowledge, we emphasize real-life experiential learning through activities such as service learning, internship, practicum, company projects and overseas business field trips. This combination enables our students to become well-versed in today’s business realities.
Our academic and business network
Our Department has established and maintained strong links with the business community. Our programmes are supported by business leaders from all walks, including industries of advertising, consumer durables, FMCGs, services, and social enterprises. Those business leaders serve as our adjunct professors, student mentors and programme advisors. They offer real-life business projects and share valuable experiences with our students regularly. Our students can earn much business exposure and broadened horizons for their future career.
Let me invite you to join us on the journey that will shape you into a successful and competent marketer!
Prof. Henry Fock
Head and Professor, Department of Marketing
School of Business
Hong Kong Baptist University